Rhino Manufacturing

The Challenge

Rhino Manufacturing is a Rotorua based manufacturer of truck and trailer mudguards. Rhino have a great reputation and strong customer base within New Zealand. They have strong orders from repeat customers and many new customers hear of them through word of mouth or organic search results.

Rhino Manufacturing are building their business as they develop new markets and products. To do this, they would like to redevelop and strengthen their online presence and start taking e-commerce orders.

Our Approach

To support Rhino’s business expansion plans, Dubzz recommended a two-stage online marketing plan to improve their online presence, brand awareness and build sales opportunities.

The first stage was to build a new website which was custom designed to meet their current needs, as well as be adaptable for future growth. The new site showcases the professionalism and capabilities of the business to existing and new international markets. The focus of the site is promoting Rhino’s unique selling points such as their quality, wide range, ability to customise products and their quick turnaround times. The site is easy to adapt and change, and e-commerce features will be implemented in the near future, in line with Rhino’s initial needs.

After the website had gone live, the second stage of the plan was to implement an ongoing digital sales strategy that is flexible and scalable as they begin to target more markets. The campaign utilises multiple channels and is supported by website optimisations that work cohesively to deliver measurable results. Dubzz and Rhino conducted detailed audience research, and results are tracked to provide recommendations and optimise campaigns.
Rhino Manufacturing View Website Here

The Results

The new Rhino Manufacturing website has recently gone live and received a 52% increase in visits in the first full month. The Rhino team are already receiving enquiries through the contact form and are seeing great engagement throughout the site; in the first full month we recorded dozens of conversions, including quote requests, phone calls, contact form submissions and sign ups. The site itself is easy for the Rhino team to update with new text, images, and products as they become available.

Testimonial

We were delighted with the end to end service from Dubzz.  We went through a full procurement exercise to select our website vendor and the team at Dubzz understood our needs.  Most importantly they delivered exactly what they said they would and were there every step of the way through the project.

Will Samuel – General Manager

The Team

Rachel McRae - Dubzz Digital Marketing


Rachel McRae
Director
Julie Lewis - Dubzz Digital Marketing


Julie Lewis
Creative Director
Matt Ennor - Dubzz Digital Marketing


Matt Ennor
Senior Online Marketing Consultant

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

    About Dubzz

    Meet
    the Team

    What is Content Marketing and how does it drive consumer behaviour?

    What’s Your Content Marketing Strategy?

    Learn how to increase website traffic and online leads in our SEO and Introduction to WordPress trainings

    SEO & Website Performance

    Improving online advertising value through ongoing Google Ads optimisation

    Chemwash Wellington

    We were needing to update our website and Dubzz knew about social media and other things that are out there.

    All Seasons Holiday Park

    Contact Dubzz

    © Dubzz Digital Marketing 2024